Advancing in the Digital Age of Communications
We live in the emerging digital age of communications, and it seems as though everyday there is a new technological breakthrough that may have very serious business implications for creators and providers of entertainment product and content. The advertising and marketing industries are continually reevaluating the effectiveness of their consumer product advertising and marketing campaigns in light of the ever increasing numbers of technologically savvy consumers moving away from more traditional print publications and television, and turning to the Internet and other new media delivery systems.
At the Entertainment, Intellectual Property, Internet & New Media Law Group, our lawyers structure, negotiate and draft contracts and agreements for Internet and emerging New Media ventures with a particular focus on non-traditional, innovative, complex and constantly evolving new-technology platforms and distribution channels for the delivery of information and entertainment content to the consumer.
Our attorneys also advise and counsel our clients in the finance, production, licensing and sale of intellectual property content for distribution via the Internet, handheld wireless devices, mobile telecom, webcasting and webisodes, streaming, video and interactive game platforms, and other emerging digital distribution channels.
In the constantly evolving New Media model for advertising and marketing, our lawyers advise and counsel our clients in sourcing, structuring, negotiating, and managing product placement and brand integration agreements for feature films, television, Internet, new media, music, and video and interactive games so that the product placements and brand integrations satisfy the expectations of the brands', producers' and distributors'. In addition to structuring, negotiating and drafting product placement and brand integration and activation agreements, our attorneys also advise and counsel our clients in satisfying both the business and creative elements and requirements of those agreements during pre-production, principal photography, post-production, and domestic and international distribution.
At the Entertainment, Intellectual Property, Internet & New Media Law Group, our lawyers have over 20 years of experience representing entertainment product content creators, owners, and distributors located in Los Angeles, Southern California and throughout the world.
Contact our firm online or call 310-473-3500 to schedule your appointment today.
